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I started a side hustle in my parents’ house – now I make $10K a month

This sartorial side hustle has morphed into a booming business — and celebrities are taking note.

A British woman who started sewing in her parents’ spare bedroom during the COVID pandemic now nets upwards of $10,000 a month with her own fashion label, and her designs have been spotted on a slew of stars.

Imogen Evans, 23, began studying for a diploma in Fashion Design in Milan, Italy but was forced to move back in with her mom and dad in Edinburgh, Scotland during the lockdown in early 2020.

Without a job, but with plenty of time on her hands, Evans started to design and sew scrubs for nurses before becoming bold enough to try and monetize her skills.

“I knew I wanted to start a brand, I just didn’t know how to do it,” Evans told The Sun. “That’s when I decided to practice sewing so that I could start a brand by hand making every single piece and just grow really, really slowly. So I just practiced every single day for five months.”

Without a job, but with plenty of time on her hands, Evans started to design and sew scrubs for nurses before becoming bold enough to try and monetize her skills.
Without a job, but with plenty of time on her hands, Evans started to design and sew scrubs for nurses before becoming bold enough to try and monetize her skills.
With her stitching and sewing skills stronger than ever, the blonde became emboldened to branch out to design more fashionable clothing and her decided to start her own label.
With her stitching and sewing skills stronger than ever, the blonde became emboldened to branch out to design more fashionable clothing.
Instagram/imogenjevanss

Charitable Evans initially worked with a team of volunteers to create the nurse’s scrubs while her parents worked from home.

“I was cutting all the fabric in the hallway,” she recalled. “Then I was stitching it. My dad made one of the rooms in our house a temporary office, so I’d have to fit in there with him.”

Eventually,  Evans and fellow volunteers created 250 pairs of scrubs, which were distributed to hospitals all across Scotland.

With her stitching and sewing skills stronger than ever, the blonde became emboldened to branch out to design more fashionable clothing and she decided to start her own label.

"I felt I was ready and confident enough to start my own brand, so I did," Evans stated. "I designed my website, I did my own branding and then went from there. I worked [at it] part-time for a year, just as a side hustle."
“I felt I was ready and confident enough to start my own brand, so I did,” Evans stated. “I designed my website, I did my own branding and then went from there. I worked [at it] part-time for a year, just as a side hustle.”
Instagram/imogenjevanss
Evans gained a strong social media following with fans drawn to her bold and quirky designs and she decided to turn the side gig into her permanent job.
Evans gained a strong social media following with fans drawn to her bold and quirky designs and she decided to turn the side gig into her permanent job.
Instagram/imogenjevanss
The blonde's bold designs caught the eye of Doja Cat and Christine Quinn.
The blonde’s bold designs caught the eye of Doja Cat and Christine Quinn.
Instagram/imogenjevanss

“I felt I was ready and confident enough to start my own brand, so I did,” Evans stated. “I designed my website, I did my own branding and then went from there. I worked [at it] part-time for a year, just as a side hustle.”

Eventually, Evans gained a strong social media following with fans drawn to her bold and quirky designs and she decided to turn the side gig into her permanent job.

“I used to spend 30 hours a week on it. Now I spend 15 hours a day, so that’s about 80 hours a week,” she says of her label Imi Studios.

The brand releases four small capsule collections a year with celebrities even noticing the brand via TikTok.

“I used to spend 30 hours a week on it. Now I spend 15 hours a day, so that's about 80 hours a week," she says of her label Imi Studios.
“I used to spend 30 hours a week on it. Now I spend 15 hours a day, so that’s about 80 hours a week,” she says of her label Imi Studios.
Instagram/imogenjevanss
"Now monthly, we do anywhere between four or five figures," cashed-up Evans claimed.  "I'm just really proud of the fact that I've grown this with basically no capital. It's just putting in time and effort."
“Now monthly, we do anywhere between four or five figures,” cashed-up Evans claimed. “I’m just really proud of the fact that I’ve grown this with basically no capital. It’s just putting in time and effort.”
Instagram/imogenjevanss

Evans has now created custom pieces for Doja Cat, while “Selling Sunset” star Christine Quinn and Madonna’s backup dancers have also been seen sporting Imi Studios clothing.

“Now monthly, we do anywhere between four or five figures,” cashed-up Evans claimed. “I’m just really proud of the fact that I’ve grown this with basically no capital. It’s just putting in time and effort.”

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